Key Takeaways
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A renewed national collective contract in December 2023 prevents voice and script recordings from being used to train AI without explicit consent.
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The Italian Ministry of Culture introduced new 2025 tax credit criteria requiring explicit artist consent for generative AI digital replicas.
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The regulations successfully balance technological innovation in post-production with strong safeguards for human creative professionals.
Securing the future of Italian voice acting
The Italian dubbing industry is embracing the future while ensuring its creative professionals are protected. As artificial intelligence introduces new ways to reproduce and modify voices and scripts, Italy is leading the way by establishing clear rules that balance technological innovation with the rights of voice actors, script adapters, and dialogue writers.
To prevent performances and scripts from being used to train AI systems without permission, the sector has successfully developed concrete safeguards. These new frameworks address concerns similar to those raised during recent Hollywood strikes, focusing on consent, responsibility, and the protection of creative work in the digital age.
Landmark national contract
A major step forward was achieved in December 2023 with the renewal of the National Collective Bargaining Agreement for Dubbing. Signed by the National Association of Cinematographic, Audiovisual and Digital Industries (ANICA) and trade unions, the contract dedicates an entire section to artificial intelligence.
Under this agreement, voice recordings and adapted texts can only be used for their original audiovisual product unless specific secondary agreements are made. Crucially, the contract establishes that these creative assets cannot be freely extracted, modified, or used to train artificial intelligence algorithms, ensuring that a recorded performance does not automatically become material for unrestricted future use.
Ministry of Culture establishes new criteria
Building on these protections, the Directorate General for Cinema and Audiovisual of the Ministry of Culture introduced specific new criteria in 2025 for productions seeking tax credit benefits. These guidelines require contracts to allow artists to opt out of having their performances used by generative AI systems.
The guidelines mandate that digital replicas or AI-generated performers cannot be created without the explicit consent of the professional. When artists do choose to provide consent, they must be fully informed about the specific scope and purpose of the technology’s use.
Balancing innovation and creativity
Importantly, these progressive rules do not halt technological progress. The ministerial guidelines draw a clear distinction between the replacement of human performance and the use of AI as a supportive tool for technical or artistic post-production activities.
This approach highlights a successful collaboration between businesses and workers in the digital creative space. By establishing transparent boundaries and prioritizing informed consent, the Italian dubbing sector is proving that it is entirely possible to protect artistic integrity while embracing the benefits of technological advancement.










